Amore Dati & Email Marketing.
Reasons for Email Marketing Success.
Cost. Email is less costly and labour intensive than some other forms of advertising. Additionally, when companies buy data they are able to eliminate another time-consuming process that can aid their email campaigns.
Tracking. It is easy for businesses to monitor email response and click-throughs, making it very simple for people to accurately track the success of a campaign.
Speed. Emails reach your target audience almost as soon as they’ve been sent so you can carefully plan campaigns around events and promotions, leading to quick returns on the money spent.
Access. Most people check their emails everyday with a significant portion checking them several times a day. Few advertising tools guarantee such consistent visibility.
Click-through. Recent figures suggest that a transactional email is 8 times more likely to be opened and clicked on than any other type.
Staying power. Nearly a quarter of people who open an email on a mobile device will open it again later.
ROI. It has been calculated that £38 is made for every £1 spent on email marketing.
Email Marketing Lists
Email Marketing is a popular and cost-effective form of advertising that is widely used around the world. Allowing businesses to communicate and interact directly with their customers, quality email campaigns can generate and build both sales and brand awareness.
What is Email Marketing?
Email Marketing is an effective modern form of communication that allows businesses of all sizes to communicate with both existing and prospective customers. Mostly used to maintain brand awareness and generate sales, email marketing offers excellent ROI rates as well as opportunities to easily engage with target audiences. In the most general sense, every email sent from your business to a client or potential client forms a part of your email marketing.
Email Marketing Benefits?
Email Marketing can be integrated into a wider marketing strategy with content easily edited and options included that can lead recipients to your website and selling pages.
Email Marketing can also boast enviable response rates of between 1% and 3% on average. This means that a business could expect between 10 and 30 responses for every 1000 emails sent, with this number potentially rising much higher depending on how well the campaign has been executed.
What functions can it perform?
Email marketing can perform many functions: from introducing potential clients to your website and business to bringing back old clients to buy your products or services again. At every stage of a client’s relationship with your brand it is vital that you cultivate a successful email marketing strategy. A well designed and executed email campaign is far more likely to bring in new customers and keep old ones than one that has been poorly planned and implemented.